You’re Probably Leaving Revenue on the Table Right Now. Most Companies Don’t Find Out Until Someone Looks.
Underpriced products. Packaging that doesn’t match how customers actually buy. Discounts your sales team hands out because there’s no better answer. Each one is invisible day to day — and each one is margin you already earned but never collected. Lustig Consulting finds it, fixes the pricing and packaging behind it, and hands your team a structure they can run without you.
Exploratory Session InquiryFour Pieces, One Structure
Pricing & Packaging Diagnostic
A structured look across your products, segments, and deal data to find exactly where value is being underpriced, mispackaged, or discounted away — with numbers, not opinions.
Willingness-to-Pay Evidence
Customer interviews and evidence-based research to ground new pricing and packaging in what customers will actually pay — not internal guesswork or a copy of a competitor’s price list.
Price Structure & Discount Governance
A redesigned price structure, tiering, and discount-approval logic your sales team can hold to — so deals stop leaking margin through ad hoc exceptions.
Rollout & Sales Enablement
The talking points, objection handling, and internal training needed to get the new pricing live in the market, not stuck in a slide deck.
Four Steps, Weeks Not Quarters
01
Diagnose
Pull apart your pricing, packaging, and deal data to find exactly where value is leaking.
02
Design
Build the new price structure, tiering, and discount logic around real willingness-to-pay evidence.
03
Pilot
Test it on a live deal or a subset of the base before it touches the whole book of business.
04
Embed
Hand governance, enablement, and tracking to your team — so it runs after I’m gone.
Is This the Right Fit?
A Good Fit
- You suspect — or already know — that pricing, packaging, or discounting is leaving revenue on the table, but no one owns fixing it.
- You’re about to relaunch a product, tier structure, or price list and want it grounded in evidence, not internal opinion.
- Your sales team caves on price because they have no structure to defend it with.
- You want the new pricing to still be yours to run once the engagement ends.
Not a Good Fit
- You need a multi-BU, enterprise-scale pricing transformation staffed by a large program team — Lustig Consulting is a single-person practice by design.
- You want a pricing report to file away, not a structure your team will actually roll out.
- You’re looking for the cheapest price change possible rather than the one backed by evidence.
Two Engagements, Real Numbers
PE-Owned Gas Company
€3–4M
Additional revenue identified
2–4%
Revenue increase
A full pricing diagnostic across the customer base surfaced €3–4M in identified revenue in a single year — value the business had already earned but wasn’t collecting.
State-Owned Software & Platform Company
10–20%
Sales growth
A pricing and product redesign — new packaging tied to how customers actually used the product — drove 10–20% sales growth after rollout.
Monetization FAQ
How long does a monetization engagement take?
Most run 6–10 weeks from diagnostic through a pilot-ready price and packaging structure — sized to your team’s pace, not a big-firm program calendar.
Do you replace our team, or work alongside them?
Alongside. I work directly with whoever owns pricing, product, or sales today — the goal is a structure your team can run themselves once I’m gone, not a hand-off to a bigger team of associates.
What size company is this built for?
Startups, scale-ups, and SMEs that need Director-level pricing rigor sized to a lean team’s speed and budget — not a Fortune 500 program office.
What if we just need a second opinion, not a full redesign?
That’s exactly what the Exploratory Session is for — bring your current pricing and a specific question, and we’ll figure out together whether it’s a quick fix, a lighter mentoring conversation, or a full engagement.
Find Out What Your Pricing Is Actually Leaving Behind
Book an exploratory session. Bring your current pricing and packaging. Leave with a clear read on where the revenue is — and whether it’s worth going after.
Exploratory Session Inquiry