15+ Years. 7 Countries. One Senior Sounding Board — Not a Program.
For pricing, go-to-market, and growth leaders at larger enterprises who already have the internal team — but want a Director-level Simon-Kucher perspective to pressure-test decisions before they ship.
Exploratory Session InquirySigns You Need a Second Opinion, Not a Program
- Your pricing or GTM team has the headcount and the tools — but no senior outside voice to stress-test a decision before it ships.
- A large program engagement would be overkill for what’s actually a handful of high-stakes decisions this quarter.
- Leadership wants a confidential, candid second opinion on a specific initiative or deal — without commissioning a formal project.
- You’d value someone who has actually run this work, not just advised on it.
Four Ways to Use a Sparring Partner
Senior sparring-partner retainer
Regular working sessions with your pricing, GTM, or growth leadership — a standing outside perspective, not a one-off call.
Decision & business-case pressure-testing
Bring a specific decision or business case before it goes to your board or steering committee, and get a candid read on where it’s weak.
Ad hoc second opinion
A one-time, confidential second opinion on a specific initiative, deal, or org design question — no ongoing commitment required.
Executive workshops & masterclasses
Pricing, negotiation, and sales-excellence sessions for your leadership or wider team, drawn from the firm’s Insights & Masterclasses offering.
The Same Lens, Used Differently
Mentoring draws on the same diagnostic thinking behind the Monetization, Go-to-Market, and Growth pillars — a structured pricing review, a competitive-positioning read, a goal-alignment discipline — but applied as a sounding board to your team’s own work, not delivered as a standalone project with its own report.
Who This Is Built For
This is for you if:
- You lead pricing, GTM, or growth at a larger enterprise with your own team already in place.
- You want a senior, candid second opinion on a specific decision or deal.
- You’d rather engage a person than commission a program.
- Confidentiality and a direct, no-slides conversation matter to you.
This isn’t for you if:
- You need a delivery team to actually execute a pricing, GTM, or growth program.
- You’re looking for a system implementation or large-scale rollout.
- You don’t yet have an internal team for this work to sit alongside.
A Background Built at Enterprise Scale
Before founding Lustig Consulting, Renato delivered pricing, GTM, and growth mandates as a Director at Simon-Kucher across Germany, Austria, Switzerland, Ireland, France, the US, and Estonia — including engagements for BKW, ewb, ewz, Flogas, SWH, EXAA, Vattenfall, and a Fortune 500 US company. That’s the background a mentoring conversation draws on.
Read the full track record →Before You Book
How is this different from a project engagement?
There’s no delivery team, no implementation workstream, and no final report. It’s a standing or ad hoc conversation with a senior outside voice — you and your team still own the work.
What’s the format — retainer or ad hoc?
Both are available. A retainer suits an ongoing sparring relationship; a one-time session works well for a specific decision or deal that needs a second opinion now.
In-person or remote?
Remote-first, with in-person sessions where useful — the same pattern used across prior Director-level engagements in Germany, Austria, Switzerland, Ireland, France, the US, and Estonia.
Is this confidential?
Yes — details of your specific decisions, deals, or numbers are never shared, named, or reused, in line with the same confidentiality standard applied to every anonymized result cited on this site.
Want a Senior Second Opinion in Your Corner?
Book an exploratory session to talk through what a sparring-partner relationship would look like for your team.
Exploratory Session Inquiry