150%+ of Market-Entry Target. Hit by a Pre-Seed Start-up. No Committee.
Go-to-Market Command for Scale-ups: a market-entry plan with named owners and dates, built at Director-level Simon-Kucher rigor — sized for a team that has to launch, not spend a year planning to.
Exploratory Session InquirySigns Your Launch Plan Isn’t Ready
- You’re entering a new market, segment, or geography without a clear view of which targets are actually worth pursuing.
- Your sales agents or channel partners don’t have the right offer, or the wrong incentive structure, for this launch.
- You need an investor-ready go-to-market narrative and the numbers behind it don’t hold up under scrutiny yet.
- The plan exists as a slide deck, but nobody owns turning it into a working launch sequence.
Five Steps to a Launch You Can Run
Market-entry strategy & target prioritization
A ranked view of which segments, geographies, or verticals are actually worth entering first, and why.
Competitive-offer benchmarking
A clear-eyed look at how your offer stacks up against named competitors in each target market — not a generic feature checklist.
Sales channel & agent design
Channel and compensation-model design so your sales agents or partners are actually incentivized to sell the right thing.
Launch plan with owners and dates
A concrete sequence — who does what, by when — not a roadmap slide that never becomes a schedule.
Investor-ready narrative & numbers
If you’re fundraising alongside the launch, the market-entry logic and numbers are structured to hold up under investor scrutiny.
Two Tools, Not a Black Box
A competitive-positioning map
Plots market attractiveness against your relative strength, so launch effort goes to the segments actually worth winning — not every segment at once.
A purchase-criteria advantage model
Measures which buying criteria you win or lose on against named competitors in each target market, and by how much.
Who This Is Built For
This is for you if:
- You’re entering a new market, segment, or geography in the next two quarters.
- You’re preparing a fundraising round alongside the launch.
- You need a plan with named owners and dates, not a strategy deck.
- You want this run by a small team, at speed.
This isn’t for you if:
- You’re looking for a multi-country rollout delivered by a large team.
- You need ongoing outsourced sales or marketing execution, not a plan.
- Your entry decision is already made and only execution capacity is missing.
Real Engagements, Real Markets
Led a market-extension workshop for EXAA’s energy exchange business — assessing the entry strategy for new target markets, benchmarking the offer against competitors, and redesigning the compensation model for external sales agents.
A pre-seed electricity start-up hit 150%+ of its market-entry target and secured €2.0M+ in funding off the back of the plan.
Before You Book
Do you help with the fundraising deck too?
If you’re raising alongside the launch, yes — the market-entry logic and numbers are built to double as the go-to-market section of an investor deck, not created separately.
What if we don’t have sales agents or channel partners yet?
That’s fine — channel design is part of the offer breakdown, not a prerequisite. We’ll design the right structure as part of the engagement.
How fast can a market-entry plan be ready?
Scoped in weeks, not quarters — the exact timeline depends on how much target-market research already exists versus needs to be gathered.
Does this cover multiple markets at once?
It can, but the plan will always prioritize — the goal is one clear entry sequence, not five markets attempted simultaneously with a lean team.
Ready to Launch With a Plan, Not a Slide Deck?
Book an exploratory session to talk through your market-entry timeline. Bring the target market — leave with a first view of the plan.
Exploratory Session Inquiry