I Built This Firm Because Growth Advice Shouldn’t Come With a Program Office. It Should Come From the Person Who Does the Work.
My name is Renato Sydler. For more than three years, I led pricing, go-to-market, and growth mandates as a Director at Simon-Kucher & Partners — across Germany, Austria, Switzerland, Ireland, France, the US, and Estonia. Lustig Consulting is that same rigor, minus the pyramid of juniors, minus the 40-person program. Just me, at your table, moving at your speed.
Renato Sydler
15+ years of hands-on strategy work in pricing, monetization, go-to-market, and growth — most of it as a Director at Simon-Kucher & Partners, delivering mandates across Germany, Austria, Switzerland, Ireland, France, the US, and Estonia for telecom, energy, SaaS, financial services, and industrials clients.
Renato holds a Dr. sc. in Strategic Management and Innovation, an MSc in Management, Technology and Economics, and a BSc in Mechanical Engineering — an engineering-to-strategy path that shows up in how he works: rigorous, numbers-first, allergic to frameworks that sit in a drawer.
He founded Lustig Consulting to bring that same discipline to companies too fast to wait on a big-firm program — sized to fit a lean team’s speed and budget, not a Fortune 500 org chart.
Alongside Lustig Consulting, Renato teaches Pricing Strategy and Sustainable Business Strategy at Estonian Business School, and is a Partner at Valuecraft — a brand-and-pricing alignment practice with Markko Karu — for the specific engagements where combined brand and product craft is the better fit. Lustig Consulting itself stays what it has always been: Renato, directly, at your table.
15+
Years in pricing, GTM, and growth strategy
Director
Simon-Kucher & Partners
7
Countries delivered in: DE, AT, CH, IE, FR, US, EE
Dr. sc. + MSc + BSc
Strategic Management, Management/
Lecturer
Estonian Business School — Pricing & Sustainability Strategy
Co-Partner
Valuecraft — brand & pricing alignment, with Markko Karu
One Advisor. Enterprise-Grade Results.
A one-person firm still has to prove it can deliver at the level a Director-led program would. Here is the evidence, anonymized the same way it appears everywhere else on this site.
€3–4M
Additional revenue identified for a PE-owned gas company in one year
150%+
Of market-entry target hit for a pre-seed electricity start-up
200%+
Profit growth over four years for a larger telecom operator
20%+
Sales growth for a state-owned software and platform company
Every figure is a real, anonymized client result — not a target — delivered as a Director at Simon-Kucher or through Lustig Consulting directly.
Personal client experience includes: BKW, ewb, ewz, Flogas, SWH, EXAA, Vattenfall, and a Fortune 500 company in the United States — engagements Renato worked on directly, not a roster inherited from a firm.
The Senior Advisor in the Trenches
“I don’t think a growth plan is worth much if the person who wrote it never has to run it.”
At a big firm, the partner who sells the engagement is rarely the person still in the room three months later. I wanted to build something different: a practice where the person doing the diagnosis, the pricing model, and the go-to-market plan is the same person sitting across the table from your team when it’s time to make it work.
That means I turn down work I can’t do justice to. It means every recommendation has to survive contact with your budget, your headcount, and your timeline — not just a slide. And it means I measure success the way you do: in revenue captured, margin protected, and a plan your team can still point to a year from now.
— Renato Sydler
Three Values, Backed by How I Actually Work
Collaborative
I work alongside your team, not around it. Every engagement is built with named owners and deadlines on your side of the table from day one — because a plan you weren’t part of building is a plan you won’t run.
Sustainable
I design for what your team can still run after I leave, not for a framework that looks good in a handover deck. If a recommendation needs a program office to survive, it’s the wrong recommendation for a lean team.
Trustworthy
Every stat on this site is a real, anonymized client result, not a target. I say no to engagements I’m not the right fit for, and I tell you early — before it costs you a quarter to find out.
Who This Is For — and Who It Isn’t
A Good Fit
- Startups, scale-ups, and SMEs that want hands-on, founder-led pricing, GTM, or growth work — delivered by me directly, not handed to a team of associates.
- Telecom, energy, SaaS, financial services, and industrials companies that recognize the Director-level rigor and want it sized to their team.
- Larger enterprises that want a senior sparring partner — mentoring leadership and pricing/GTM teams through a specific decision, not a multi-workstream program.
- Teams that want the plan they helped build to still be theirs to run after the engagement ends.
Not a Good Fit
- Enterprise programs that need a multi-person team staffed simultaneously across several workstreams — Lustig Consulting is a single-person practice by design.
- Organizations looking for a big-firm brand name to present internally rather than a working plan to execute.
- Engagements where the deliverable is a framework, not a result — if it can’t survive contact with your budget and headcount, I’ll say so upfront.
Note: if your need is joint brand-and-pricing alignment work rather than founder-led delivery, Renato also co-leads Valuecraft with Markko Karu — happy to point you there if it’s the better fit.
Work Directly With the Person Who Solves It
No account manager. No hand-off to associates. Book an exploratory session and talk to the Director who’s already done this, in seven countries.
Exploratory Session Inquiry